All-star marketers are those who have a consistent and adhered-to digital marketing strategy with clear motivators and goals. These businesses have analytics and tracking in place for their marketing tactics, and often leverage customer and user information to make informed decisions. This information comes from systems that are already in place (CMS, CRM, etc), so they know the information is credible. These businesses are also heavily supported by leadership, have significant internal resources, and typically leverage external vendors for support.