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Digital Marketing Assessment

Take our Digital Marketing Assessment and begin charting your path toward digital transformation.

  • Audience & Message
  • People & Systems
  • Outbound Marketing
  • Inbound Marketing
  • Goals, Motivators & Analytics

Audience & Message

Does your business utilize audience/user data to make important marketing decisions?

Does your business have consistent messaging across digital and offline channels?

Does your business have buyer/customer personas?

Audience & Message

Does your business connect all customer data including purchases, contacts and engagement?

Do you segment your audience into different groupings?

Does your business have different messages for different audience groupings?

People & Systems

Is your business leadership supporting the adaptation and use of digital marketing?

Does your business have open communication and alignment between marketing and sales?

Does your business have a dedicated marketing team of 3 or more people?

People & Systems

Does your business share ideas, expertise, and data freely within the organization, and is it leveraged for marketing efforts?

Does your business have clear roles and responsibilities for marketing activities?

Does leadership empower the marketing team to drive strategy and tactical execution?

People & Systems

Does your business use a customer relationship management (CRM) system?

Does your business leverage any outside agencies or contractors to supplement in-house marketing work?

Does your business allocate sufficient budget to implement digital marketing activities?

Outbound Marketing

Does your business utilize an email marketing automation platform?

Does your business regularly communicate to stakeholders via email?

Does your business have a social media strategy?

Outbound Marketing

Does your business leverage digital display advertising, PPC and/or other paid media for brand awareness and lead generation?

Does your business take advantage of trade shows and other events to engage prospects digitally?

Outbound Marketing

Does your business utilize webinars/online events to show thought leadership and drive leads?

Does your business engage in partnerships with other businesses to build awareness, depth and breadth of services?

Inbound Marketing

Does your business have a website CMS that allows easy and rapid updating of web content?

Does your business have an organic search strategy that proactively drives content development?

Does your business provide website content to all key customer segments?

Inbound Marketing

Does your business have a responsive website that provides an optimal mobile experience?

Does your business offer information/resources as downloadable PDFs?

Does your business provide customer-centric website navigation and search capabilities?

Inbound Marketing

Does your business utilize video appropriately to engage and persuade website visitors?

Does your business actively seek content linking opportunities with partners and affiliates?

Inbound Marketing

Does your business's website take advantage of search metadata? (ex. title, description, keywords)

Does your business have a lead nurturing strategy?

Goals, Motivators & Analytics

Does your business have clear and known motivations for marketing activities?

Does your business have clear and known goals for marketing activities?

Does your business calculate marketing ROI based on revenue generated from initiatives?

Goals, Motivators & Analytics

Does your business have analytics set up to track and measure marketing activities?

Does your business leadership, sales and marketing teams meet regularly to discuss motivations, goals & analytics?

You are a Digital Marketing Amateur

These organizations may not understand the value of digital marketing. They likely have a website, but it is usually templated or simply constructed with little focus on customer experience. They typically have no resources that have marketing responsibilities within their primary job function and no specific budget identified for digital marketing activities. The amateur organization would benefit most from a digital marketing consultation to help get them started on their journey towards digital transformation.

You are a Digital Marketing Minor-Leaguer

The minor league marketers are businesses who lack defined marketing tactics and have very little support organizationally for digital marketing related activities. They may only be a team of one in many cases, with that same resource likely playing several other roles within the business. These types of businesses understand the importance of digital marketing, but do not make it a high enough priority. In order to move up the rankings, a minor league organization would benefit most from additional resources and focus to drive a more cohesive digital marketing plan.

You are a Digital Marketing Major-Leaguer

Our major league marketers are businesses that have some marketing tactics and platforms in place, but those tactics lack clear motivations and goals for those executing on them. In these instances, there is usually SOME leadership support for marketing, but generally not enough. Although there are usually multiple marketers on the team, they typically work in silos rather than having an integrated approach to their marketing efforts. The major league marketer typically would benefit from some guidance on a digital marketing strategy and process improvement.

You are a Digital Marketing All Star

All-star marketers are those who have a consistent and adhered-to digital marketing strategy with clear motivators and goals. These businesses have analytics and tracking in place for their marketing tactics, and often leverage customer and user information to make informed decisions. This information comes from systems that are already in place (CMS, CRM, etc), so they know the information is credible. These businesses are also heavily supported by leadership, have significant internal resources, and typically leverage external vendors for support.

You are a Digital Marketing Hall of Famer

Hall of fame digital marketers are businesses who have it all together from a marketing perspective and may just need a consultant to come in from a high level and provide a unique perspective. They have large marketing teams, monthly budgets, and an integrated approach to both inbound and outbound marketing.

Have questions about your result? Reach out to one of our marketing consultants.