Digital marketing to overcome barriers and challenges that hinder your success
The goal for any marketing strategy is to find the perfect mixture of tactics that will get your message to your target customers in the manner they prefer. The ideal mix of tactics varies greatly by business, and the ability to carry those out effectively can make all the difference. Marketing staff, tools and budget all play a role in an effective marketing plan.
Knowing how to get started with a marketing strategy can be a daunting task especially for businesses with limited resources. In these situations, it is beneficial to work with a marketing consultant like The Provato Group. We consult for businesses that know marketing is valuable, even though they may not know how to leverage their staff, tools, and budget to market effectively. We help them understand where they are, so we can help guide them to where they want to be.
Digital Marketing with The Provato Group
When first engaging with a business, we assess their marketing capabilities, motivations, and business goals. Our goal in doing this is to achieve the perspective needed to ideate a marketing strategy. We focus on your specific business goals, and do not put everyone in a one size fits all mold. We call it our Digital Marketing Transformation Model, and it is how we provide marketing direction to companies that need it most.
Digital Marketing Assessment
We start with an initial assessment which is designed to better understand your business. This includes what it does, why it does it, who it does it for, and how you hope to set it apart from your competitors. We also take into consideration the marketing team make up and your tools that you use to get the message out there. This information can come from a variety of sources, and covers the following key areas of a business’s marketing efforts:
- Audience & Message
- People & Systems
- Outbound Marketing
- Inbound Marketing
- Motivators, Goals & Analytics
Based off what we learned during our assessment, we are able to profile your business on our Digital Marketing maturity model. This model, along with your business goals, enables us to build you a detailed plan to evolve your business from current state to the desired future state of Digital Transformation. The plan can be implemented over several weeks, months or even years, but the key is obtaining a clear path to achieve your goals.