Optimize your website for search engines and your ideal customers.
Search engine optimization is an ever-changing type of digital marketing that brings in more qualified traffic to your website on the free, organic search engine result pages. Over 80% of people perform an online search before deciding to make a large purchase. And nearly half of consumers read at least three pages of content before interacting with a company sales team. Thus, being found online and providing value is more important than ever before. Many businesses adopt SEO into their marketing efforts as it brings in myriad benefits. With effective SEO, your business can benefit in the following ways:
- Build Brand Credibility & Awareness
- Compete With & Surpass Competitors
- Garner Qualified Traffic
- Improve User Experience
- Increase Leads & Conversion Rates
- Increase Website Traffic
- Influence Customer Purchasing Decisions
- Long-Term Marketing Success
- Overall Marketing ROI Improvement
- Reduce Costs with Inbound Marketing
- Show Measurable Results
- Website Safety & Security
SEO Services With The Provato Group
SEO is broken into three main parts: on-page SEO, off-page SEO, and user experience (UX). SEO is most effective when all three categories are unified together in a marketing plan.
On-Page SEO refers to optimizing individual web pages within your website in order to rank higher and earn more relevant traffic. This includes optimizing content, providing excellent UX, mobile friendliness, and more.
Off-Page SEO refers to all the activities users do away from the website to improve website rankings and authority. This includes building quality backlinks, social media marketing efforts, brand mentions, and more.
User Experience (UX)
Excellent UX is the art of promoting a positive user experience through usability, desirability, and usefulness. This includes proper page design and layout, easy navigation, site speed, mobile experience, a clear call to action, and more.
Partnering With Provato
At The Provato Group, we are not a marketing company. We are a technology solutions company and are in the business of helping you be successful. With our team of SEO consultants and professionals, we work to ensure your entire digital infrastructure is working towards your goals.
To get you there, we discuss your expectations with SEO. We define personas and talk about the customer journey defining their pain points and how your company provides a solution. From there, we create a clear plan and maintain open lines of communication with transparent reporting to show the results.