Embrace – Sitefinity Website Redesign and Development

“On almost a moment’s notice, Provato engaged and audited our technology environment and created a comprehensive plan to fix our many issues. We saw improvements within the first few days. Today we have a clean CMS environment and one we can manage ourselves.” – Senior Leader at Embrace Pet Insurance

Background & Problem

Embrace Pet Insurance is a Northeast Ohio pet insurance company that’s been in business since 2006. After experiencing a period of rapid growth, leadership at Embrace identified that their website and CMS environment (Sitefinity) were no longer the well-oiled machine it had been, and the user experience was less than desirable. Initially, Embrace worked with at least four different marketing agencies to overcome these challenges by way of redesigning and developing their website, but each time were left unsatisfied with the results. At their wits end, Embrace reached out to The Provato Group based on our strong work history and partnership with Sitefinity.

Solution & Results

Provato responded within hours of the request and were already meeting with representatives from Embrace in less than one business day. We assessed the high-level needs of the project and had begun a multi-month project to re-build a broken CMS environment within that first week.

After five months of significant redesign, development and testing, the new website was deployed, and the client began seeing the fruits of their and our labor almost immediately. Sales goals were exceeded, and new markets were able to be penetrated thanks to this solution. This solution also provided internal staff at Embrace and with the flexibility to easily update and manage their new website.

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