Professional Website Design Services For Industrial & Manufacturing Companies
Your industrial or manufacturing website’s design is the cornerstone of your digital marketing efforts. A professionally designed, custom-built website will help you get in front of buyers, engineers, and MROs to convert more website visitors into B2B customers and drive measurable results.
Website Design For Manufacturing Companies Has Changed
Only a few years ago it would be common for a manufacturing website design to feature only a few pages with pictures of the machines they use or have built, the factory floor, and a phone number for customers to call and request a quote. In today’s competitive online marketing environment, your site visitors expect more from your web design.
Your customers are going to be making judgments about the credibility and trustworthiness of your company based on their first impressions of your web design. Qualities like eye-catching imagery, responsive & user-friendly design, and digital marketing calls-to-action that make it easy for your customers to reach you now matter more than ever.
Beyond those basic qualities, the best manufacturing websites will often include active on-hand inventory counts, live product availability updates, and detailed information about your sales team so that prospective customers know the person they are engaging with is the perfect match to help them fulfill their needs.
We Work With Every Industry
- Consumer Goods
- Printing & Publishing
- Industrial Equipment
- Furniture & Fixtures
- Building Materials
- Fashion & Apparel
- Sporting Goods
- Household Goods
- Wood & Lumber
- Nonmetalic Mineral
- Food & Beverage
- Petroleum, Coal, & Oil
- Medical Equipment
“They do a great job, and the longevity of our partnership speaks to that fact.”
- Kevin Wray
CIO, Betco Corporation
Manufacturing Website Design Services That We Deliver With Every Project
Each web development project includes at least the following:
Search Engine Optimization
We are search-first web developers, prioritizing search engine optimization with every build. Having a great manufacturing website is more than just the images and colors, but also how easily it is understood and ranked by search engines so that your customers can easily find you online.
Lead Generation Optimized
Once potential customers get to your website, the next thing you have to do is capture leads. For the best customer satisfaction, we often recommend using live quote request forms. These forms help reduce the time you need to spend gathering information and shrink the window needed for you to get your solution into your customer’s hands.
Responsive, User-Friendly Design
Your customers need to be able to use your website no matter what device they are using. Having a mobile-friendly website builds user trust. Structuring the information on your site around your customer’s needs helps your customers quickly and intuitively get the information they need or contact you to learn more.
Custom Website Design
The best manufacturing websites have a design that matches their identity, values, and unique position in the market. Your entire website is the basis of your digital marketing platform, so the design elements used have to present your company’s offerings, services, and manufacturing operations in a way that communicates first-in-class quality and integrity.
Focused On B2B Customers
A B2B website design needs to offer information in a way that helps your company be seen as a world leader and stable partner. This is where the generic manufacturing website design examples and templates often see fall short. You need a web designer that understands both your business and the B2B professionals you serve.
Digital Marketing Ready
Digital marketing can mean a lot of different things for manufacturing companies, but at its root, it all comes back to having a user-centered web design that acts as a force multiplier for all other marketing efforts. As your web designer, we make sure that your site is ready to convert site visitors no matter where they come from be it SEO, Google Ads, LinkedIn, or other traffic sources.
Our Previous Work Speaks For Itself
Here are just a few website design examples of work we’ve previously done for industrial and manufacturing companies, and why so many manufacturers trust our company to create their websites.
GEDUSA - A Window Manufacturing Website Design & eCommerce Solution
GEDUSA is one of our manufacturing website designs that required a skillful blending of multiple solutions.
They have a great website that utilizes a custom WordPress web design to drive their digital marketing efforts through the use of high-quality images for their products, information about trade shows they are attending, and training services their company offers for their business customers. Like most manufacturing companies, they needed a nopCommerce eCommerce web design and implementation to facilitate their quote generation, ordering, and fulfillment processes.
Millwood - A Pallet Manufacturing Website Design & eCommerce Solution
Millwood Incorporated is a great example of a custom web design that was matched with Millwood Direct, their custom eCommerce web design.
Like most of your manufacturing and industrial clients, they had a variety of complex and unique challenges that required a holistic design and development approach to solve. A generous amount of white space was used on the home page and throughout this manufacturing website, making content and products easy to find.
Betco - Industrial Company Website Design for Commercial Cleaning Supplies
Industrial websites will almost always have unique needs that many B2C web designers struggle with.
Betco needed a bold, industrial website design that offered their site visitors the perfect blend of information and easy-to-find products, a challenge that many industrial companies face when tackling a web design project. Their homepage was built to drive engagement by prominently featuring navigation to products as the first thing visitors see.
Accurate Steel - Metal Distributor & Manufacturing Web Design
Accurate Steel is a metal distributor and manufacturing company that came to us looking for a clean home page design, utilizing plenty of white space, and featuring video as well as high-quality images of their staff and products.
We built a custom WordPress theme for their manufacturing business, as well as custom-designed and developed Gutenberg blocks to fill out the content areas. Lead generation was a large focus on this site, featuring multiple conversion points as well as a prominent contact page.
Arc Drilling Inc. - Fast Hole, Wire, and Sinker EDM Wire Manufacturing Website Design
Arc Drilling is one of our manufacturing websites that uses a custom WordPress theme with a focus on lead generation.
Because Arc Drilling offers a unique service in the manufacturing industry, it was important that their site clearly and concisely communicated its services to a website visitor. Their homepage was built to feature their main service offerings, with the right balance of simplicity and utility carried throughout the rest of their website.
Plotz Machine & Force Company Manufacturing Web Design
Plotz Machine and Forge Company has been a long-time client of ours and needed a new website that spoke to their unique position in the industry.
Plotz Machine manufactures custom replacement parts so unlike many manufacturing websites, they didn’t have specific product lines and services to feature on their new website. Instead, their website focused on their company history and industry expertise.
We Are Your Lead Generation Focused Manufacturing Company Website Designers
Your manufacturing website is going to have challenges that most strictly B2C web designers aren’t capable of meeting. A brochure site might be fine so some small businesses, but you need a constant stream of fresh leads to feed your business.
We’ve built a lot of great manufacturing websites for clients, and understand what makes a manufacturing web design successful. Unlike startups or new small businesses, as a manufacturing company, you likely have a wealth of company history and experience that needs to be presented to position you as a global leader among your competitors.
We’ve found that leveraging our clients’ industry expertise in combination with smart, engaging lead-generation forms through a website produces the best business outcomes for companies just like yours.
Want to Work With the Best Manufacturing Website Design Company?
We help industrial and manufacturing companies looking to attract more B2B customers rely on our industry expertise to create user-friendly, high-quality, and inspiring websites that drive sales.
Will your business be our next success story?